Say goodbye to the New Jersey Nets. This morning in Brooklyn, New York across from their brand spanking new arena, the team formerly known as the New Jersey Nets unveiled a new design for their official logos. At a Modell’s Sporting Goods store across from the $1 billion dollar Barclays Center (set to open for the 2012-2013 season), the Brooklyn Nets officially introduced a black and white themed circular logo and a secondary shield logo which will be known as the “Shield of Brooklyn” and appear on the team’s shorts.
Part team owner and rap mogul Jay-Z had an instrumental role in the design of the team logo and in the total rebranding of the Nets. In a statement made by Jay this morning he said “”The Brooklyn Nets logos are another step we’ve made to usher the organization into a new era… The boldness of the designs demonstrate the confidence we have in our new direction. Along with our move to Brooklyn and a state-of-the-art arena, the new colors and logos are examples of our commitment to update and refine all aspects of the team.” Basically the team is trying to move on from its past and start fresh. You can’t really blame the organization, the team has never won an NBA title despite winning two ABA titles in the 1970s (1974 and 1976, both with Julius “Dr. J” Erving leading the team). Now they have a new image, a new arena, new uniforms, and a new name. As most Nets fans would tell you the probably also need a new coach, and potentially a new star player when point guard Deron Williams tests the free agent waters this summer.
While slick new logos don’t help you win games, they are an integral part of a team’s identity. Some athletes are vain enough to believe in the saying “you got to look good to play good” and sometime this fall the new Brooklyn Nets uniforms will be unveiled and the world will see what threads the new team on the block in New York City will be wearing this upcoming season. With Jay-Z in the meeting room and going off initial reactions I have a feeling that fans will not be disappointed by whatever uniform design the team decides on (unless it truly looks like it should be made by Rocawear and more suited for the club than the court). Brooklyn hasn’t had a professional sports franchise since the Dodgers left in 1957 and now the rock is in majority owner Mikhail Prokhorov’s hands (and wallet). Here’s to hoping the Russian billionaire does not disappoint the fans in Brooklyn, in Jersey, or across the entire NBA. Putting a quality product back in Brooklyn can be a great move for the world of basketball and I am excited to see how it will all play out.